Peter Davis
Publisher and CEO
Peter R. Davis is the Chief Executive Officer of the world's
largest leading membership organization of health and fitness
professionals. IDEA Health & Fitness Association has over
21,000 members in more than 80 countries. Peter co-founded
the organization with his wife, Kathie, in 1982.
In his role as IDEA's Chief Executive Officer, Peter oversees
all association products and services which include four publications,
three major fitness conventions and trade shows, education
products and services plus a cutting edge website, ideafit.com.
Peter was the co-founder and past President of American Council
on Exercise (formerly the IDEA Foundation). In addition, he
served on the Executive Board of the San Diego International Sports
Council for several years and was the past President of the San Diego International
Sports Foundation.
Peter received his Bachelor of Science Degree in business
from San Diego State University in 1980. In 1981 and 1982,
he was awarded Coach of the Year honors as coach of University
of California San Diego's men's tennis team.
Peter, who remains quite active as a tennis player, golfer
and runner, competed in his first marathon in 1998 Rock'n
Roll Marathon in San Diego. He and his wife, Kathie, have
two children, Jason 23 and Kelli 19.
Kathie Davis
Executive Director
Kathie Davis is the Executive Director of the world's leading
membership organization of health and fitness professionals.
IDEA has over 21,000 members in more than 80 countries. Kathie
co-founded the organization, with her husband, Peter, in 1982.
Kathie was the co-founder and past Vice-President of the American
Council on Exercise (formerly the IDEA Foundation). She has
also been a special advisor to the California Governor's Council
on Physical Fitness and Sports. Kathie is on the Board of
Advisors of Fitness and Vitality magazines and is a contributing
writer for a number of industry publications. In addition,
she is on the Advisory Board for the College of Professional
Studies and Fine Arts at San Diego State University.
Kathie is recognized as a leading authority on fitness-related
information and is frequently interviewed by both international
and national news outlets. She has appeared on national television,
including NBC's Today Show, and has been profiled in newspapers
and magazines, among them USA Today, Shape and San Diego magazines.
Kathie received her Bachelor of Arts Degree in Physical Education
from San Diego State University in 1979 and was awarded its
Distinguished Alumni of the Year Award in 1993. In 1996, she
was chosen as one of 10 Healthy American Fitness leaders by
the National Fitness Leaders Association and the U.S. Chamber
of Commerce. She and her husband, Peter, recently received
the "Lifetime Achievement" Award from ECA World Fitness Alliance.
Kathie, who taught group exercise for ten years, maintains
an active personal fitness program, while visiting different
fitness facilities around the country.
Mike Bannan
Chief Operating Officer
Mike Bannan is the Chief Operating Officer for the IDEA Health
& Fitness Association, and is responsible for day-to-day
operations. His background is in operations, technology, and
organizational development. Prior to joining IDEA, Mike led
the growth of two Inc. 500 professional services companies,
worked with local community groups to incorporate eight towns
and cities in California, and led the operations for the largest
sports shoe mail order house in the US.
Mike earned his Public Administration degree from San Diego
State University. He is a licensed pilot, and is passionate
about fitness, outdoor sports, and life-long learning.
Sandra Webster
Editor in Chief, IDEA Publications
Sandy Todd Webster is editor in chief of IDEA publications.
Webster joined IDEA in 2001 as executive editor of IDEA Personal
Trainer and IDEA Fitness Manager. Since December 2003, she
has led the IDEA editorial team in the content and design
planning for the launches of IDEA Fitness Journal and IDEA
Trainer Success, the association's two powerful new editorial
vehicles. Seventeen years in magazine publishing have helped
shape her creative, yet, straightforward approach to periodicals
communication. Early experience in Los Angeles as a writer/reporter
covering world class aquatic sporting events and personalities,
and then enriching years as a managing editor in allied health
care publishing have pulled her across a spectrum of stimulating
subject matter. Fitness and health, she feels, reside at the
perfect center of this content continuum.
A Chicago native, Sandy grew up fully engaged in various competitive
sports. Shortly after graduating journalism school from Southern
Illinois University - Carbondale, she was recruited to Los
Angeles for her first post in magazine publishing. After nearly
two decades of working on magazines, she is still "completely
in love" with the creative process it takes to deliver readers
a meaningful, inspirational publication each month.
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