Fitness Career
Exploring both the benefits and challenging situations associated with opening your online social network to clients, customers and prospects.
In our June issue, we reported on a tariff that would increase music licensing fees paid by Australian fitness facilities. A similar tariff has been proposed in Canada by the Neighbouring Rights Collective of Canada (NRCC), a nonprofit organization that obtains compensation and protects the creative rights of musicians. The NRCC has proposed music tariffs for a variety of applications; however, in 2007 the organization added indoor and outdoor fitness classes to its list of targets.
Many fitness professionals take a shotgun approach to attracting clients. In essence, they try to be all things to all people. However, the best way to build a solid reputation and a steady client base is to become a specialist in a particular area of health and fitness.
