150 Becoming Essential: Next Steps to Align and Advance the Exercise Profession

This panel discussion will explore efforts to engage governments and the public health community on behalf of the fitness industry and exercise professionals. We will share what we learned about government perceptions of the industry, future opportunities and the path forward to establish the profession and industry as an essential part of the health ecosystem.

At the end of the panel discussion, participants will:

· Understand what tactics, messaging and data are necessary to effectively engage public health and government on behalf of the exercise profession.

· Recognize how we, as exercise professionals and the industry, can “bridge the gap” and become the community-based resource for programs, leadership and expertise for health, fitness and sports performance.

· Become familiar with the current and ongoing efforts of health advocacy and trade organizations to promote physical activity and exercise and advance the profession.