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Person holding kettlebell that has the World transposed on it
What is “World”?

Do you keep hearing buzz about “World” online, in fitness classes and at the gym? In 1984, 600 aerobics instructors gathered in downtown San Diego for the first IDEA World…

Group photo at 2022 IDEA World Convention
A New Meeting of Mind, Body and Soul

Here’s a peek into that world where the mind can explore new ways of approaching classic formats; where your imagination can stretch along with your body; and where your spirit can soar through pure and powerful inspiration that nourishes the soul.

IDEA Support Squad
Join IDEA’s Support Squad!

How do just 30 IDEA staffers power a huge event like the IDEA World Convention? With the help of hundreds of IDEA Members–our Support Squad–who trade sweat equity for their IDEA World experience. 

2022 IDEA World Convention
Jackpot! $82 IDEA World Convention Pricing Is Here!

As IDEA celebrates its 40-year milestone as an industry leader, we’re offering IDEAfit+ Members truly incredible limited-time pricing from as low as $82 to attend IDEA World Convention, July 20-24,…

2022 Personal Trainer Institute
The Synergy of Togetherness

We’ve all had to pivot these last 2 years—and not just while leading clients through multiple planes of motion). We’ve also learned that virtual training can add valuable dimensions to…

Training with a purpose at Personal Trainer Institute 2022
Training With a Purpose

What past years have taught the fitness industry is that we must continue training with a purpose no matter what the world throws us.

2021 IDEA World Fitness Awards recipients
2021 IDEA World Fitness Awards

We celebrate the recipients and finalists of the IDEA World Fitness Awards and take pride in their efforts to Inspire the World to Fitness®.

United we Thrive
2021 IDEA World Virtual: United We THRIVED!

“United We Thrive” is more than a theme, it’s an internal mantra for IDEA and an intention we set over a year ago: To deliver against IDEA’s mandate at a time when our industry needed it the most.

IDEA World Blog Day 2
BEING the Change as the Sea Changes

The second day of 2021 IDEA World Virtual ushered in a new suite of deep knowledge for attendees to choose from, on topics ranging from exercise science research to diversity and inclusion and the mundane (but oh-so-important) aspects of owning a fitness business.