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A Year of Milestones, Community, and Innovation

As the calendar turns and we prepare to usher in a new year, we pause to reflect on a remarkable 2024. This has been a year defined by collaboration, achievement, and unwavering dedication to advancing the fitness profession. Whether breaking records, honoring legends, or introducing transformative tools for our members, 2024 has been nothing short…

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Day 12 – Functional Movement Patterns for Older Adults

Exercise for older adults

PROPER movement is essential for FUNCTION! Get 30% off on ‘Functional Movement Patterns for Older Adults‘ with code 24FITNESS30Off. Functional Movement Patterns for Older Adults The seven fundamental movement patterns can be incredibly beneficial for older adults of all ages and functional levels. In this workshop, we will cover techniques and strategies for applying the…

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Day 11 – Metabolism: Fact or Fiction

Woman eating big breakfast for metabolism

FACT or FICTION? Find out with 30% off ‘Metabolism: Fact of Fiction‘. Use code 24FITNESS30Off. Metabolism: Fact or Fiction There is so much posted on social media about ways to boost metabolism that it can be hard to separate fact from fiction. In this course, we’ll discuss the myths surrounding metabolism and provide scientifically supported…

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Day 10 – Functional Flexibility for the Active Aging

Older man stretching for hypertension

Stay ACTIVE for improved FUNCTION with 30%‘ Functional Flexibility for the Active Aging‘. Use code 24FITNESS30Off. Functional Flexibility for the Active Aging As clients age, flexibility decreases. In this session, you will walk away with specific scientific techniques to train the active-aging client who does not want to slow down due to pain and injuries.…

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Day 9 – Cover your bases with CoverMe Fitness!

CoverMe logo

Get your First 3 Months 50% off and 50% off Onboarding Fees Day 9 of 12 Days of Fitness sale! We only have a few days left, take advantage of these gifts! Today, COVER your bases with this amazing offer from CoverMe! Managing a fitness club’s staffing needs can be challenging, especially when unexpected absences…

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Day 8 – Training from the Ground Up

GROUND your lower-body knowledge with 30% off ‘Training from the Ground Up: Improving Lower-Body Kinetic Chain Function for Knee and Hip Pain‘! Use code 24FITNESS30Off Training from the Ground Up: Improving Lower-Body Kinetic Chain Function for Knee and Hip Pain What percentage of your clients have aches, pains or diagnosed injuries? This course will dig…

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Introducing IDEA’s Fitness Mentor Network: Empowering Professionals, Building Community

We work in an ever-shifting field. As such, our professionals are often called to overcome new challenges, learn new innovations, and adopt cutting edge training and coaching techniques all of which require not only knowledge but also guidance and support to navigate effectively. Recognizing this need, Dr. Darian Parker, Debbie Bellenger, and Dr. Erin Nitschke…

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Boost Your Fitness Business This Holiday Season: How to Use ChatGPT to Keep Clients Engaged and Motivated

The holiday season is a unique challenge for fitness professionals. Clients’ routines are disrupted by travel, social gatherings, and holiday indulgences, which often leads to inconsistent training schedules and wavering motivation. On top of that, fitness pros themselves are juggling their own holiday responsibilities while trying to maintain business momentum. It’s easy for things to…

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Celebrating a Year of Triumph and Looking Forward to New Horizons

2024 IDEA World

As we close the chapter on another incredible year, I find myself both humbled and invigorated by what our community has achieved together. This year has been a testament to the strength, resilience, and innovation of fitness professionals worldwide—qualities that define not only our industry but also our shared commitment to making the world a…

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Yogurt and Honey are a Perfect Pairing

Here is some sweet news: Researchers stationed at the University of Illinois suggest that clover honey, when mixed with yogurt, can significantly improve the survival of beneficial bacteria in our digestive systems. The journey of probiotics found in fermented foods like yogurt through our digestive system is fraught with challenges. For instance, the acidic environment…

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Cutting Calories Won’t Bring Podium Finishes

Attempts by endurance athletes to slash calorie intake to drop or maintain a lower body weight prior to competition can be driven by a belief that fewer pounds will enhance performance. Think about cyclists and triathletes wishing to increase their power-to-weight ratio. The thing is, cutting back on calories too drastically can hamper not benefit…

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What Do You Think?

Planter full of microgreens

Longevity science is an increasingly hot topic. Many of us aspire to maintain fabulous health as we age, free from chronic disease. Perhaps going bigger on protein, and from plants in particular, can help fend off Father Time. An observational study in the American Journal of Clinical Nutrition, titled ‘Dietary protein intake in midlife in…

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Is Formal Education Essential for Success as a Personal Trainer?

Experimentation and learning

Does education matter for personal trainers? That singular, burning question has been ever-present throughout my 30+ years in the fitness industry. After deciding to return to college to pursue a master’s degree, I quickly learned that writing a thesis was a requirement. Though I have many questions that remain unanswered when it comes to fitness,…

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Ultra-Processed Food Intake Tied to Chronic Insomnia

It’s not just late-night screen time that could be messing up people’s sleep, but also the amount of nutritionally poor grub that they are eating. Consumption of ultra-processed foods is independently tied to poor sleep in the general population, according to an epidemiological  study published in the Journal of the Academy of Nutrition and Dietetics.…

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USDA Aims to Make Eating Poultry Safer

Chicken, turkey and other poultry will be a safer dinner choice if new proposed rules by the U.S. Department of Agriculture (USDA) to limit salmonella come into effect. According to the new food safety regulations, poultry producing companies would be expected to keep salmonella levels below a specific threshold (less than 10 colony-forming units (CFU)…

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Hardy Bacteria Are Living in Your Microwave

They are ubiquitous in households because they make reheating food a breeze, but microwaves can be tantamount to a petri dish. According to research published in Frontiers in Microbiology, everyone’s favorite appliance is typically a habitat for hundreds of different kinds of bacteria. Scientists from Spain gleaned microbial samples from 30 different microwaves, including those…

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