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IDEA Health & Fitness Association

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Reach the Fitness Professionals Who Shape the Industry

Connect your brand with IDEA’s trusted community of personal trainers, group fitness instructors, health coaches, studio owners, and wellness leaders who influence purchasing decisions every day.

Fitness Influencers Worth Talking About

Get in front of IDEA Fitness Professionals

IDEA and its members are passionately committed to inspiring healthy behavior change and whole-health living. IDEA is focused on delivering compelling member value by imparting knowledge, credibility, marketability, and personal and professional growth

79%
of the audience are
trainers, owners/managers,
and group fitness instructors.
1
Personal Trainer
31%
2
Club or Studio Owner/Manager
26%
3
Group Fitness Instructor
22%
4
Other
7%
5
Mind-Body Professional
5%
6
Fitness Enthusiast
4%
7
Lifestyle/Health Coach
3%
8
Nutritionist/Registered Dietitian
1%

Top 3 audience segments drive the majority of reach.

* Fitness Professionals hold multiple specialties.

Advertise with us

Connect your brand with IDEA’s trusted community of fitness, wellness, and health professionals. Our audience includes personal trainers, group fitness instructors, health coaches, studio owners, and industry leaders who are actively looking for education, tools, products, and services to better support their clients and businesses.

Reach out today to learn more about advertising opportunities, sponsorships, and custom ways to put your brand in front of the professionals moving the fitness industry forward.

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