Lauren McAlister
Lauren McAlister
Article Archive
Many fitness facilities are leading the way as they reopen. Hereโs how theyโre managing the capacity challenge post COVID-19.
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There are certain initiatives we can all takeโfrom marketing campaigns to online classesโto stay engaged with customers and continue to bring in potential clients even if they canโt meet with us face-to-face. Coronavirus may have closed our doors, but it doesnโt mean our businesses have to close. With the help of our fellow fitness businesses, weโve compiled a variety of ways to keep our members connected and revenue coming in.
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Automation is the key to efficiency and consistencyโespecially when it comes to marketing. Yes, you are better off sending some emails and texts as one-off campaigns (think monthly newsletters, event announcements, and schedule updates), but you canโand shouldโautomate most of your day-to-day marketing communications. The good news is Mindbody Marketing Suite helps you do both; easily build customized campaigns and send targeted automations to prospective and existing clients.
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