Best Practices
The Female Gym Experience
Women who train in gyms expressed both positive and negative emotions, from feeling “always on display” to “sometimes empowered”, in a survey study that explored women’s body image and gym…
Becoming a Holistic Wellness Industry
Success in fitness will require a more holistic wellness approach with knowledge of the emotional, social and mental perks of exercise.
Protect Personal Information From Identity Theft
You can help yourself and clients avoid becoming victims of identity theft by making cybersecurity a routine part of your work.
Cybersecurity Tips and Strategies
Outsmart the scammers with these risk management tools and techniques that will help you improve your cybersecurity.
Marching On
Time marches on, but it’s never too late to get in step with better ways to boost your career. Here are six ways you can propel yourself—and your business—forward and spring ahead toward achieving your goals.
No Justification May be Best Justification for Workplace Diversity
If your studio is prioritizing workplace diversity, think carefully about how you present organizational reasons.
Lessons From Kenyan Runners
To get faster and chase their dreams, Kenyan runners have specific training habits which can benefit your fitness business and career.
10 “Exercises” to Build a Better Career
Follow the lead of successful fit pros to embrace today’s opportunities to the fullest and build a better career.
Sustainability Practices in Fitness
This article provides an overview of sustainability issues in fitness and ways to improve sustainability practices in your business.
Your Talent-Attraction Program
To win members and fit pros back to your classes and training schedules, owners and managers need a winning talent-attraction program.
IDEA World: Where Learning—and Success—is Limitless
It’s time we come face to face with, well . . . faces! We’ve done a great job with pandemic- mandated virtual pivots, but now we can turn our energy back to in-person learning—and the 2022 IDEA® World Convention is the perfect place where we can face the future together. Without hesitation. Without limits.
Fitness Business Q1 Check In
As we close out Q1 2022, take a minute to assess, reset and reimagine what’s possible for your fitness business and your career.
How to Find Fitness Business Mentors
In a recent episode of the IDEAfit PRO SHOW podcast, host Sandy Todd Webster spoke with mindful movement specialist and speaker, Lawrence Biscontini. His illuminating conversation provides a valuable how-to guide for cultivating relationships with business mentors and discovering the industry secrets that will take your career to the next level.
Simple Steps to Self-Promotion
This article explores the ins and outs of self-promotion and explains how to make it work for your business.
A Time of Renewal
Many of us in the industry have been feeling lost in the weeds after 2 years of constant turmoil. In this time of renewal, as you work to dig yourself out and sow new seeds of success, it’s important to use all the tools at your disposal so you can grow and flourish.
Strategy vs. Schedule, Part Three: The Fitness Class Ecosystem
This article identifies how to build a fitness class system while helping current participants discover more and guiding new participants.
How to Rebuild Your Fitness Career, Part Three
How do you step up your sales game to rebuild your fitness business? Self-doubt looms large when you need to determine pricing.
The Synergy of Togetherness
We’ve all had to pivot these last 2 years—and not just while leading clients through multiple planes of motion). We’ve also learned that virtual training can add valuable dimensions to…
Debt: Know Your Numbers
Debt is a common by-product of fitness entrepreneurship, but it doesn’t have to be a jail sentence. What if you walked into your facility tomorrow and everything was paid off?…