Leadership/Management
Becoming a Holistic Wellness Industry
Success in fitness will require a more holistic wellness approach with knowledge of the emotional, social and mental perks of exercise.
Dimensionalize Your Fitness Business
The key to seeing and seizing new dimensions—or to dimensionalize your fitness business—lies in embracing a growth mindset.
No Justification May be Best Justification for Workplace Diversity
If your studio is prioritizing workplace diversity, think carefully about how you present organizational reasons.
Lessons From Kenyan Runners
To get faster and chase their dreams, Kenyan runners have specific training habits which can benefit your fitness business and career.
10 “Exercises” to Build a Better Career
Follow the lead of successful fit pros to embrace today’s opportunities to the fullest and build a better career.
2022 IDEA World Fitness Awards
Those honored with the 2022 IDEA World Fitness Awards are authentically living this year’s “Limitless” theme.
Sustainability Practices in Fitness
This article provides an overview of sustainability issues in fitness and ways to improve sustainability practices in your business.
Inspired Service: Renewed Commitment and Silver Linings
For IDEA, which has proudly touted a 98%–99% customer satisfaction rating for many years, this was aIDEA service crisis. On Friday, August 5, the IDEA team discovered that hundreds of customer voice mails had been stuck in a digital black hole. IDEA members were calling us for help, but we didn’t even know it.
Your Talent-Attraction Program
To win members and fit pros back to your classes and training schedules, owners and managers need a winning talent-attraction program.
40 Future Fitness Trends to Grow Your Business
At IDEA, we’re fond of the number 40, especially this year. The not-so-secret reason? Because 2022 marks our 40th anniversary as a guiding force in health, fitness and nutrition. As we’ve grown up alongside the fitness industry, we’ve witnessed unimaginable transformation and scoped out future fitness trends. Take a look at these 40 solid pathways to success, some of which are already established and others that are emerging.
Fitness Schedule vs. Strategy Part Two: Get the Timing Right
There are many strategies you can use to create a logical fitness schedule that fits consistently into your participants’ lives.
How to Rebuild Your Fitness Business, Part Two
In step two, we discuss developing a diversified sales cycle that appeals to the “ideal client” in your fitness business.
Maximize Impact in a Functional Training Zone
If you are a personal trainer or group exercise instructor and your facility offers a functional training zone, you have a great opportunity to impact members by offering fun new training programs.
Fitness Hybridization: Strategy vs. Schedule, Part One
An overview of how time, type and talent have changed since the pandemic began and how these could affect your fitness hybridization approach.
2021 IDEA World Fitness Awards
We celebrate the recipients and finalists of the IDEA World Fitness Awards and take pride in their efforts to Inspire the World to Fitness®.
4 Legal Essentials Every Studio Owner Must Know in the Post-COVID Era
In order to operate your business safely, here is a legal crash course with 4 core tips you should keep in mind.
Digital Fitness Lessons With Impact
Instead of viewing digital fitness companies as opponents, what if we drew lessons from their successes to enhance what we provide in person?
How the Pandemic Redefined Customer Service
These four considerations will help your business deliver exceptional customer service, retain clients, and succeed during turbulent times.