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Virtual Training, Social Media & Engagement

The Instructor-or-Influencer Challenge: Social Media and Fitness Instructors

Exceptional group fitness instructors are influential. But is their influence an outcome of great instruction or its origin? When group fitness pros apply for a job, practical teaching skills and knowledge of exercise and movement top the list of โ€œmust-haves,โ€ so what about social media influence? Is it relevant? Itโ€™s becoming more commonplace to judge group fitness candidates on their social media presence, but should this be the case?

Pros and Cons of Virtual Fitness Classes

Technology is rapidly changing how the fitness industry delivers services. In addition to wearables, apps and countless other options, technology offersโ€”at the touch of a screenโ€”almost any type of prescheduled or on-demand group exercise class at any venue that has Wi-Fi. This is

virtual fitness,

exercise programming that is carried out, accessed or stored by means of a computer, especially over a network.