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Business of Personal Training

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Business of Personal Training

Trendsetting

Public-health officials and the press talk about good health and weight loss, but dedicated fitness professionals are doing the work of inspiring people to exercise. Using creative ideas, good science and great personal rapport, the fitness community is purposefully working behind the headlines to change lives.

Using Foam Rollers in the Fitness Setting

Foam rollers have long been used in rehabilitation clinics as a multipurpose tool to improve core stability, balance, proprioception, soft-tissue mobility and body awareness. Now these versatile devices are being seen in Pilates mat classes, weight rooms, athletic training centers, physical therapy clinics and yoga studios.

Trends in Personal Training

Personal training continues to grow, despite the political and economic turmoil of the past few years. Responding to the 2004 IDEA Programs & Equipment Survey, IDEA personal
fitness trainer (PFT) members reported positive directions in their profession.
Highlights of this first-time survey showed trainers are experiencing

Are You on the Ball Yet?

Four-year data trends revealed in the 2003 IDEA Fitness Programs & Equipment Survey show that stability ball-based training is on the upswing. Have you incorporated this type of work for your clients?MORE WHAT’S NEW, P.11 IDEA PERSONAL Trainer APRIL | 2004 IDEA PERSONAL Trainer APRIL | 20044 what’s newbusiness

Fitness Trends Report

The IDEA mission to Inspire the World to FitnessTM begins with each of you. Your expertise in integrating equipment and fitness activities is the key to attracting and retaining exercisers.
The more people are attracted to—and retained by—your programs and facilities, the more people will exercise. Their participation helps build your business, which enables you to provide more programs and equipment. That is a circle of fitness worth completing for everyone.

8th Annual 2003 IDEA Fitness Programs & Equipment Survey

idea fitness managerCustomer Profile

Percentages in this section are likely the respondents’ estimates or observations. Respondents may not have had reference data.

The estimated percentages do not equal 100% because of rounding.

Choosing Age-Appropriate Exercise Equipment

Aging is something that happens to all of us, whether we want it to or not. It brings with it life’s experiences and challenges. One such challenge, a decline in functional abilities, is due in large part to a decreased fitness level. Thanks to a mound of scientific evidence that would make believers of even the most skeptical among us, we now know that most of this decline can be prevented, reversed or delayed through exercise.

BOSU Workout

You’ve probably seen it and even tried some moves on it within the past year, but have you considered the functional training implications of the little blue half-dome called BOSU?…

Getting Your Equipment Needs Met

Q:My director knows our studio microphone is broken and agrees we need to fix it right away. She says she has requested a repair. Yet 3 weeks have elapsed, and nothing
has been resolved. Meanwhile, my voice
is shot. If I refuse to teach until the mike is repaired, I will be considered a problem instructor. But if I continue to teach without a mike, my voice will suffer even more. What should I do?

Ready to Hop on Board?

What Exactly Is the Core Board?

The new core board program and equipment developed by Reebok offer users three-dimensional motion on an oblong platform. The platform has feet that hold the board in place on the floor while the platform itself reacts to movement. Participants must adjust their balance in response to the

Fitness Programming Equipment Trends

Strategically developing your fitness business is like planning a garden. A gardener has many elements to consider—location, climate, space—and the elements can go together different ways. There are as many “right” ways to put together fitness programs and equipment as there are garden styles. And like a gardener, you have the opportunity to change things around every year.

6th Annual IDEA Fitness Programs and Equipment Report

Everyone wants to know them and to benefit from them. Fitness consumers demand them—except
for those who try to avoid them.
What are the newest fitness trends?, we ask.
A trend, according to Webster, is a “line
of general direction and movement” or a “current style or preference.” Being trendy
is being fashionable. And in fitness, there can be a lot of fashion!

Key Trends in Programs and Equipment

Managers and staff in the fitness industry are very resourceful. The quality and quantity of activities they produce show a flair for innovating an apparently unending blend of exercise formats and equipment. This capability is captured in the results of the 2001 IDEA Fitness Programs and Equipment Survey. IDEA members reported on their clients, programs, equipment and work environments, and painted a landscape of tried-and-true activities integrated with new options.