Low-Intensity Training Has High Popularity
Fitness consumers seek low-intensity training.
Fitness consumers are motivated to exercise to promote a long and healthy life. That’s according to a survey of 17,000 Americans reported in the 2022 Mindbody Consumer Wellness & Attitudes Survey. They also seek low-intensity training and restorative options to accomplish that goal.
More than one-third of those surveyed preferred low-intensity and low-impact exercise exclusively. The average American fitness routine consists of 40% low-intensity training, 25% moderate-intensity training, 17% high-intensity training and 19% recovery.
Nearly half of respondents said stretching and restorative yoga are very important, and more than a quarter use “bio hacks” to improve performance. Options like cryotherapy, recovery workouts, stretching and more are increasing in popularity.
To learn more about these fitness trends, go to mindbodyonline.com.
See also: Low Intensity vs. High Intensity: Which Is Best for Obese Adults?
What Do You Think?
Light workouts, restoration and sleep are top-of-mind topics for consumers. What, if any, program offerings have you added to serve these current consumer interests? What has been the response to your programs? Tell us about your experiences.
We want to hear from you! Email executive editor Joy Keller at [email protected].
Shirley Eichenberger-Archer, JD, MA
Shirley Archer, JD, MA, is an internationally acknowledged integrative health and mindfulness specialist, best-selling author of 16 fitness and wellness books translated into multiple languages and sold worldwide, award-winning health journalist, contributing editor to Fitness Journal, media spokesperson, and IDEA's 2008 Fitness Instructor of the Year. She's a 25-year industry veteran and former health and fitness educator at the Stanford Prevention Research Center, who has served on multiple industry committees and co-authored trade books and manuals for ACE, ACSM and YMCA of the USA. She has appeared on TV worldwide and was a featured trainer on America's Next Top Model.
