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Elevate Your Career and Live Your Passion

Your purpose as an impassioned personal trainer, manager and owner is to deliver life-changing fitness experiences for your clients. It is also up to you to invest in yourself so that you can become the fitness leader your community deserves. The best way to do that is to surround yourself with people who have already succeeded and can show the way.

Find success for your personal training business

If you want to know how to become a successful personal trainer and influential leader to your clients, you need to invest in yourself as a professional. How? Seek out resources, people and a personal training business plan that will enhance your career. The good news?

2018 IDEA® World Convention: An Epic Explosion

While life may not always be a highlight reel, thousands of the best personal trainers, group exercise instructors, fitness entrepreneurs and nutrition/wellness professionals added significant footage to their lives at this year’s IDEA World Convention, where everyday actions became epic adventures in education. At the 2018 event, held in San Diego, June 27–July 1, more than 14,000 like-minded pros converged to learn from more than 350 workshops and workouts taught by the industry’s keenest minds.

Change, Challenge, CHARGE!

The IDEA team has navigated through a period of exciting change over the past 18 months. Staying true to our professional values and our drive to Inspire the World to Fitness®, we have assessed each turn, innovated adroitly and charged forward. Big thinkers in all walks of life and business intuit that change equals opportunity. When we fail to welcome transition and, with it, some measured risk, we passively and perilously expose ourselves to becoming irrelevant.

Where Your Career Goes From Great to EPIC

The IDEA World Convention means a lot of things to different people. For some, it’s primarily about updating their skill sets and knowledge to maintain a competitive edge. For others, the connections and relationships they build at the fitness event are priceless in advancing their careers and enriching their lives. Whatever stands out for each individual, one thing unites allIDEA World attendees: an intense desire to create a career that thrives.

Making Connections That Boost Career Success

Learn, Connect and Thrive at the IDEA® World Convention

Education is the foundation of the IDEA World Convention, but this fitness event offers plenty more than stellar instruction. For Jonathan Bernath, publicist-turned-personal-trainer, it’s where he discovered the “fitness family” that would guide him in his new career.

How to Find Your Epic

The fitness industry is a rewarding and inspiring place to be. However, it’s not without its challenges, and getting ahead with passion alone can be difficult. The most successful fit pros know that to build an epic life and career, they must invest in education and learn from those who’ve been there and done it.

2017 IDEA World Fitness Award Recipients

They are hard-working professionals who care deeply about the fitness industry, exemplifying the values and attributes that make it so rewarding for all of us: professionalism,
education, balance, health, social interaction, fun.

Many fitness professionals owe their careers to a desire to help a family member recover from a debilitating disease or injury. Others were determined to share the joy of movement. Some simply stepped forward when a leader was needed, enjoyed it, and decided to pursue further training and education.

2017 IDEA World Fitness Award Finalists

In setting after setting, from Europe to Southern California, from online videos to on-campus fitness rooms, in adversity and in action, the finalists for the 2017 IDEA World Fitness Awards exemplify all the diversity and excellence that exist in the world of fitness and health. Join us in recognizing the achievements of these nine personal trainers, fitness instructors and program directors.

2017 IDEA Personal Trainer of the Year

How to Fortify Your Purpose and Bolster Your Business

It was 2014 and Jill McKay was at a critical juncture. For the past decade, she had thought of herself as "just a mom," yet recently the idea of founding a fitness organization had begun to consume her. The problem? McKay lacked both confidence and the know-how to get started. Soon, however, she'd find her first step—and the catalyst to fulfilling her aspirations—underneath the Christmas tree.

Add Power to Your Purpose

If knowledge is power, then IDEA Personal Trainer Institute is like a windmill farm of education. For the past many years, personal trainers, wellness professionals and entrepreneurs have come to this knowledge hub to learn from the industry’s top change agents so that they can gain inspiration, insights and the purpose necessary for a fulfilling and financially rewarding career.

Achieving “Critical Mass” at the IDEA World Fitness Convention™

I believe most attendees don’t think about the amount of work that goes into creating IDEA World Fitness. I do, though. I applaud and appreciate the effort, consistency and quality that continue to make the event the professional standard by which all other fitness conventions are measured. What attendees

do

2015 IDEA World Fitness Convention™ A 5-Day Lesson in How to Bottle Lightning

It wasn’t the initial thunderclap outside the Los Angeles Convention
Center that grabbed everyone’s attention. In a noisy city like L.A., the
boom could easily have been a bus wheel thumping into a pothole. But
when lightning followed in staccato step with torrential rain and more
rumbling—and then even more dramatic bolts—people looked up. Real
“weather” of such force doesn’t often grace Southern California in any
season, much less in mid-July. This was something special.

Fitness Leaders Transforming Lives

We are just home from a remarkable week at the 2015 IDEA World Fitness Convention™! There is absolutely nothing more energizing than stepping into the epicenter of our industry and interacting with 12,000 fitness professionals who are transforming lives and changing the world every day. While our editors are busy producing an overview of the event in stories and photos for the next issue, we want to share one of the many highlights: celebrating the 2015 IDEA World Fitness Awards recipients!

2015 IDEA World Fitness Awards Recipients

Today’s fitness professionals know the importance of taking a holistic approach to health and wellness. It’s not enough to count push-ups or to program a list of sets and reps for clients. Many people are stressed out by life’s demands; the pros who truly have a positive influence are the ones who listen to their clients, understand what they need, help them improve their lives, and strive to create a deep bond of trust and respect.

2015 IDEA World Fitness Awards Finalists

Sometimes the difference between being unhealthy and becoming active is a helping hand—often the hand of a qualified fitness professional. Fitness pros around the world are using their education, their…

Educate Yourself, Evolve Your Business

The most successful entrepreneurs know that education is a cornerstone of building a strong business. Your chance to elevate your game is right around the corner at IDEA World Fitness Convention™.